Advertising campaign for the “Szabelski” bakery. In our campaign, we focus on highlighting the unique qualities of the bread, both through atmospheric photography and carefully crafted texts.
Design: musk kolektyw
Inwestor: Szabelski Bakery
Project: August – November 2020
Copywriter: Iwa Oberman
All promotional materials are based on authentic photos of the bread and its ingredients. The texts play a key role – they showcase the exceptional characteristics of the products, creating intriguing and memorable descriptions for well-known but newly rediscovered baked goods.