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Advertising campaign for the “Szabelski” bakery. In our campaign, we focus on highlighting the unique qualities of the bread, both through atmospheric photography and carefully crafted texts.

Design: musk kolektyw

Inwestor: Szabelski Bakery

Project: August – November 2020

Copywriter: Iwa Oberman

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All promotional materials are based on authentic photos of the bread and its ingredients. The texts play a key role – they showcase the exceptional characteristics of the products, creating intriguing and memorable descriptions for well-known but newly rediscovered baked goods.

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