The visual identity for “Silesian. Positive Energy” was developed for promotional materials related to the Silesian Voivodeship in 2016. To ensure easy adaptation to various media and formats, we opted for linear graphic forms that illustrate the attractions and resources of the Silesian Voivodeship.
Design: musk kolektyw
Client: Marshal’s Office of the Silesian Voivodeship
Project: June 2016 – January 2017
The design includes applications in colors characteristic of Silesia (for body text and headings) and photos in frames where necessary. We also used a bold headline font to clearly distinguish the graphic line from the brand’s logo.
The project was implemented for: a series of calendars (booklet – original design, poster, triptych), posters, leaflets, press ads, banners, sign stands, backdrops, multimedia materials (including presentations), a series of gadgets, and customized prints on clothing.