Gmina Oświęcim
The primary goal of the new visual identity for the Oświęcim Municipality is to strengthen the bond among its residents and foster a sense of community. For this reason, we recommended using the coat of arms and a heraldic logo, which will result in a cohesive, modern, and well-organized visual identity for the Municipality without the need for additional promotional symbols.
Design: musk kolektyw
Client: Gmina Oświęcim
Project: April – July 2021
The logo symbol, or the graphic part, is based on the refreshed coat of arms of the Oświęcim Municipality. The design elements have been significantly simplified, while still maintaining an elegant and representative character. Each detail is carefully integrated into the shield to ensure the logo is well-balanced. The typographic part uses the Archia font, which, with its subtle details, gives the logo a distinctive expression while maintaining good legibility, even at very small sizes.
The project included the creation of all materials and carriers of the visual identity for the Oświęcim Municipality. During the process, logos were also developed for municipal institutions such as the Public Library, Social Assistance Center, Center for Culture, Sports and Recreation, and the Municipal Shared Services Center.
