The New Market Poznań
At the beginning of 2019, we participated in a closed competition for the Wayfinding System for the external areas of The New Market Poznań development. This is the first project of its kind in Central and Eastern Europe, developed by Skanska. The multi-functional complex, open to residents, is one of the most complex development projects in the history of the company.
Design: musk kolektyw
Client: Skanska
Location: Poznań
Project: competition, 2019
In both lines, we focused on best practices for Wayfinding System design, including:
— Referencing the concept of shared spaces and the identity of the City of Poznań,
— Adapting visual information for all user groups, both older and younger,
— Gradation of information, readability, universality, appropriate color schemes, and contrast,
— Time and budget efficiency in implementing the Wayfinding System.
