Gen—Optic
Gen–Optic was created with a focus on providing professional ophthalmic care for the youngest patients, emphasizing genetics. The visual identity draws on clear associations with the clinic’s mission.
Design: musk kolektyw
Client: Gen–Optic
Location: Warszawa
Project: May – June 2023
The logo mark is a closed, compact, abstract, and colorful shape symbolizing a gene — representing genetic ophthalmology for children. It is paired with a sans-serif, geometric typography for a modern and approachable feel
In the visual identity, the logo mark becomes a dynamic pattern, while some materials feature bold color fields in the brand’s signature palette, adding vibrancy and energy to the design.
