While designing for Stary Młyn, we aimed to reflect the brief’s requirements, where the client personified their brand as a young, active individual (18–25 years old) seeking new experiences and following trends.
The new “Stary Młyn,” as a Municipal Cultural Center, is intended to encourage young people to engage, take advantage of the offerings, and participate in its creation. At the same time, it visually connects with the location (the revitalized mill building and its setting in the cultural park, Miasto Tkaczy) and the rich history of the city of Zgierz.
Design: musk kolektyw
Client: Stary Młyn, Municipal Cultural Centre
Location: Zgierz
Project: January – May 2021
The new logo and comprehensive visual identity focus on fresh visual solutions. The central theme is a pattern created from scattered “S” letters. As part of the identity, a logo was designed, along with a key visual in two versions (autumn/winter, spring/summer) and a range of printed and web-based materials.